Timing and Trends
More than at any time in history, people are searching for natural, safe solutions to address their health concerns. As a result, the wellness industry is expected to exceed $1 trillion by 2010. The Bios Life® products are the only products of their kind and are clearly positioned to become leaders in this huge market category.
Over the past ten years, public awareness about obesity and heart disease has continually increased. Everyday new studies and warnings headline our news outlets. In 2004, the U.S. Centers for Disease Control and Prevention (CDC) ranked obesity as the Number One health threat facing America. Obesity currently results in an estimated 400,000 deaths annually and costs nearly $122.9 billion—and since then, it has only gotten worse.
Cardiovascular disease is the leading cause of death in the world, surpassing HIV/AIDS, Alzheimer’s, and cancer combined. In fact, cardiovascular disease kills over 35 percent of people living in developed countries.
In North America, cardiovascular disease kills over 1.5 million people each year—equivalent to the total population of Philadelphia or Phoenix. On any given day, cardiovascular disease kills 4,100 people or one person every 21 seconds. The leading cause of cardiovascular disease is unhealthy cholesterol levels. It is estimated that over 75 million North Americans suffer from high cholesterol, and the number keeps growing.
The good news is the Bios Life® products offer the only natural, safe, and clinically proven products of their type to effectively address these health concerns.
The Bios Life Franchise offers the right product at the right time with a built-in market that is aware of the problem and looking for a better solution.
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